Global Pharma and Biotech Leader Selects Trinity Pharma
A global top 20 integrated pharmaceutical and biotech leader has selected Trinity Pharma to provide integral data and analytic solutions in support of over 30 brands, multiple sales teams and numerous specialties.
The company chose TrinityAgile to address an influx of analytic needs in support of a dynamic multi-specialty and ever-changing selling environment. Feeling the constraints of existing data warehouse systems, the company sought a solution that could adapt as quickly as their business and support the complex and real-time decision making process both at the tactical and strategic levels. They also sought a partner who was developing cutting-edge HTML5 mobile applications that would further enhance their own mobile strategy.
As the first and only cloud-based data management and mobile analytics company for life sciences, Trinity’s solution and services will play a major role in delivering integrated insights across the commercial organization in support of sales and marketing initiatives.
“The limitations of traditional data warehousing and BI systems have become amplified as data volumes and the demand for analytics grows exponentially. IT needs new and better ways to manage the complex task of integrating big data in an agile environment. Business needs new and better ways to deliver customer and performance insights in a dynamic environment to a largely mobile workforce.” said Zackary King, Co-founder of Trinity Pharma. “Our solution meets both of those needs and we’re excited to be chosen as a partner to this leading company.”