Sales & Marketing Analytics

Correlating promotional activities with sales performance can be a challenging endeavor. At Trinity, we look at the nuances of your products and their markets, review the promotional activities undertaken, and most importantly, carefully examine the available data to ensure key factors are measured.
Sales Force Sizing and Deployment
Sizing and deploying your sales force is a critical task – it can make or break a young company’s ability to hit forecast or affect a mature product’s ability to maintain market share in the face of competitive pressure. While there are a lot of data that can be analyzed to optimize deployment, there are always ‘soft’ factors and implicit knowledge that influence sales leadership.

Sizing and deploying your sales force is a critical task – it can make or break a young company’s ability to hit forecast or affect a mature product’s ability to maintain market share in the face of competitive pressure. While there are a lot of data that can be analyzed to optimize deployment, there are always ‘soft’ factors and implicit knowledge that influence sales leadership.

At Trinity, we understand what it takes to plan a sales force. We appreciate your specific therapeutic market, have analytical dexterity with the data, possess expertise with specialized software tools, and have the leadership skills to gather and leverage local knowledge from sales executives to fine tune territory boundaries and workloads.

Even after sales forces are deployed, we recognize the need to adjust as your business evolves. We continuously support your organization and sales teams by reviewing deployment tweaks through workload balancing, incentive compensation impact, and key customer coverage.

Promotional Effectiveness
Correlating promotional activities with sales performance can be a challenging endeavor. Many factors can play a role – sales calls, coupons, and speaker programs, for example – not to mention the increasing importance of social media and critical market factors such as formulary status.

Correlating promotional activities with sales performance can be a challenging endeavor. Many factors can play a role – sales calls, coupons, and speaker programs, for example – not to mention the increasing importance of social media and critical market factors such as formulary status.

At Trinity, we look at the nuances of your products and their markets, review the promotional activities undertaken, and most importantly, carefully examine the available data to ensure key factors are measured. Our analyses are focused on providing actionable insights at the right level of granularity and we strive to ensure that impact is realized through effective action.

Analytic Infrastructure Roadmaps
There is a range of organizational awareness and capability when it comes to business analytics. Larger, more established companies often have teams dedicated to periodic review of commercial performance and best practices in tools and processes. Smaller companies may struggle to get the ‘basics’ done and maintain an orderly approach to data gathering and reporting. Regardless of where your organization is, you need to plan ahead and make thoughtful investments in your people, processes, and tools.

There is a range of organizational awareness and capability when it comes to business analytics. Larger, more established companies often have teams dedicated to periodic review of commercial performance and best practices in tools and processes. Smaller companies may struggle to get the ‘basics’ done and maintain an orderly approach to data gathering and reporting. Regardless of where your organization is, you need to plan ahead and make thoughtful investments in your people, processes, and tools.

At Trinity, we help your organization review your existing analytic capabilities, compare them against where your competition is and where you want to be, and provide a roadmap for you to get there. We recognize that such projects are only useful with the right buy-in, so the Trinity process involves contact with senior leaders to understand their visions and pain points around analytics. Success is measured by whether a roadmap is actionable and transformative.