TrinityAgile for Marketing


Marketing Analytics: Fully Integrated, Dynamic, Game Changing.

TrinityAgile for Marketing delivers the innovative analytics your brand team demands – removing the barriers to your data and empowering your analysts to focus on and deliver value.

With the growth of new sales and marketing systems and secondary data sources, the volume and velocity of data is increasing exponentially. Your marketing team needs to effectively utilize this data to direct the new segmentation and personalization paradigms that drive successful sales programs. Turning this information into insightful and impactful measures of marketing strategy in a fast moving and ever-changing environment can be difficult. Your marketing team needs a flexible solution with dynamic and interactive analytics that remove data integration barriers and delivers insight into the hands of the executives and managers that rely on them. You need TrinityAgile.

TrinityAgile for Marketing is an on-demand solution providing dashboards and analytics that power and measure the effectiveness of your marketing programs and inform your brand and sales strategies. In a complex, constantly changing, and demanding marketplace TrinityAgile delivers:

  • Fully integrated performance data (sales, CLM, CRM, SFA) with the flexibility to consume new systems and data sources on-demand.
  • Highly interactive dashboards and analytics personalized to your managers and executives empower to quickly drill down to find the information they need to support strategic decisions and manage performance.
  • Intuitive, on-line access lets your team explore and export curated data for marketing planning, analysis and performance measurement

With a team of life science industry experts at your side, TrinityAgile empowers your organization to achieve all of this in less time and at a lower cost than internal solutions.

Features & Benefits

TrinityAgile: Built for Today’s Challenges

TrinityAgile gives brand teams the tools they need to understand the macro and micro trends that are impacting customers and product performance. Driven by our work with hundreds of life sciences companies, our team has built an on-demand solution that removes the barriers to quality, timely data and analytics. TrinityAgile allows marketing teams to focus on what’s most important: brand success.




Hundreds of plugins to the industry’s most used and niche data sources (including IMS®, Verispan®, Wolters Kluwer®, SDI, MediMedia, Fingertip, Siebel, wholesalers, specialty pharmacies, 3PLs, and more).

Comprehensive: Eliminates the need for lengthy requirements gathering sessions with partners that don’t know your business or industry data.
Integrate all of your data quickly and seamlessly with minimal IT involvement.

Built-in pharma intelligence integrates data the way your business needs it with thousands of automated quality checks.

Accurate: Leverage our experience ­– TrinityAgile has been deployed in almost every major market and indication. Life science logic is built-in with intelligence to identify data issues with guaranteed accuracy.

Emerging marketing data

 Leverage new and emerging data being driven by eHealth and commercial solution initiatives such as closed loop marketing, SFA, and CRM.




Highly interactive, data-rich, guided analytics

Intuitive: Quickly and visually analyze complex data and communicate information effectively.

Collaboration features

Distribution: Instantly share and iterate with other decision makers in the organization and export results for use in presentation and communication materials.

Point-and-analyze usability

Easy-to-use: Reduce the time it takes to prepare an analysis.





Agile: Data in the cloud means zero infrastructure investment, lower total cost of ownership, and quicker time-to-value. TrinityAgile scales with your business.


Robust: TrinityAgile is built atop industry-leading technology and secure, dependable, and fully integrated software components. Our technology partners include Microsoft, Oracle, Adobe, and IBM Cognos.

Centralized business rule management

Consistent: TrinityAgile employs strict data lineage techniques to monitor alterations to upstream data and track input-output dependencies for compliance and reconciliation purposes.

System integration

Extensible: TrinityAgile can be integrated with other systems (e.g. CRM) and can participate in an internal ecosystem via source or destination integration.

Approach & Service

Brand Success. Guaranteed.

Prelaunch, your focus is on defining ­– creating a 360˚ view of the landscape – so you know how to enter and build the market successfully. Post launch, your activities are geared towards continual message development and maximizing the value of the brand. Without the right data and the expertise to interpret it, these activities are impossible. 

When you engage with Trinity, you add decades of life sciences and data management experience to your project team. TrinityAgile solutions are backed by experts with deep domain expertise across dozens of therapeutic areas and particular experience in biotech and specialty markets. Much more than a technology provider, Trinity is a strategic partner that is dedicated to your success throughout the life of the engagement and beyond.

Working with your key stakeholders to define the market opportunity, the challenges, and the metrics for success, our team tailors TrinityAgile to meet your precise needs as dictated by your unique product mix, market dynamics, therapeutic areas, and performance characteristics. The result is the exact solution you need, when you need it. Trinity’s service team delivers:

  • Fastest Time to Value: We work fast and smart. Our life sciences expertise and experience with hundreds of implementations means your solution is delivered in less than half the time of our competitors.
  • Intuitive Expertise: Deep domain expertise across virtually every therapeutic category combined with data and technology know-how means you get a solution tailored to your future, not just your present. Trinity’s years of life sciences experience means we can answer the questions you haven’t asked yet.
  • Accuracy: Technology can only get you part of the way. That’s why we’re constantly evaluating the data to ensure it meets our standard of 100% accuracy, every day. And because this standard is built into our Service Level Agreements, you know you can trust Trinity.

Your mission-critical Trinity project will get delivered on-time, meet your needs, and deliver data and analytics you can trust. That’s what our customers demand and what we commit to deliver.